On-Boarding Best Practice Document aims to guide User Experience (UX) practitioners when they design and evaluate mobile application on-boarding journeys and up-sell pages. I collaborated with a Senior Researcher and a UX designer.
To understand the problem space, I looked into the definitions of on-boarding and up-sell to understand their connections. Then, I reviewed related work both within BBC and online elsewhere. I have also taken into account both web and mobile application on-boarding processes, to understand their different functions and system behaviours.
My research analysis lead me into three basic elements that any on-boarding user journey has to have mainly inspired by 'A list apart' related article. These are on engaging, teaching and identifying the user. Throughout my research I found out that user engagement exists throughout the user journey, creating a cyclic and ongoing approach.
I then designed a basic pyramid framework visualising the hierarchy of these three elements and shared it with the team to get some early user feedback. I then documented my findings, illustrating best practises with examples. I also provided an appraisal questionnaire to help the UX Designer with their usability testing.
I set out to design a keynote presentation and simplified the language, getting feedback from the previous UX Designers on each of three iterations created. The guide needed to be more visual and the tone of the language simpler. Frameworks are tools that are better understood amongst User researchers, but not as often used by Designers.
• Conducted Desk and User research
• Developed a design practise guide
• Gathered data using 'thematic analysis'
• Designed the presentation and visualised the framework
I managed to elevate the project to a Design Practise Guide with a toolkit for informative and evaluative use. The guide kit includes a documentation of best practises with illustrated examples, a questionnaire for evaluation and an animated presentation.